Financial services giant Charles Schwab has announced plans to launch direct trading for Bitcoin and Ethereum, marking a significant milestone in the mainstream adoption of cryptocurrency. The move positions Schwab to compete directly with platforms like Robinhood and Coinbase. The new crypto trading platform is expected to roll out by the second quarter of 2026, allowing Schwab’s extensive client base to buy, sell, and hold Bitcoin and Ethereum directly through their existing brokerage accounts. This development represents a major shift for traditional financial institutions, which have historically been cautious about offering direct cryptocurrency exposure to retail investors. Schwab’s entry into the space signals growing acceptance of digital assets among established financial players. The announcement comes as cryptocurrency markets show signs of recovery, with Bitcoin approaching $75,000 and Ethereum seeing increased institutional interest. Exchange-traded funds (ETFs) tracking these cryptocurrencies have attracted significant investment inflows. Industry analysts expect Schwab’s move to pressure other major brokerages to offer similar services. The integration of crypto trading into traditional brokerage platforms could accelerate mainstream adoption by making digital assets more accessible to everyday investors.